The complete go-to-market playbook for taking a blockchain project from zero to one — built for founders running a 20-person growth org with a 3-person team and AI agents.
"We shipped. The product works. Nobody's using it."
Every founder I've talked to has said some version of that sentence. It's not because the protocol is bad. It's because the GTM was never written down.
Crypto growth doesn't look like SaaS growth. It runs through Crypto Twitter, Mirror, KOLs, podcasts, Discord, Telegram, Farcaster — trust loops that decide whether a project gets adopted or gets ignored. Most of the standard advice doesn't apply, and what does apply lives in scattered threads and DMs.
This pack is the structured plan you wish someone had handed you on day one. It's what I would do if I were sitting at your desk on Monday morning.
Five AI agents that replace the roles every early-stage crypto team needs but can't afford to hire: a competitive intelligence analyst, a content strategist, a social media manager, a PR coordinator, and a BD researcher.
Built for Claude. Run on a schedule via Claude Cowork — agents draft, you approve. Nothing posts or sends without your hand on it.
Your part. The agent does research, drafting, formatting, scheduling, and logging. You do direction-setting, voice calibration, relationship judgment, and anything that involves your name going on it. Roughly 30 minutes of focused human time per agent per week, spread across two weekly digests over 15-minute review windows.
Monitors competitors across CT, their websites, and crypto media — then cross-references their public messaging against the onchain reality (TVL deltas, fee revenue, smart-money flow). Outputs a weekly competitive report and updates your positioning brief in Notion.
Turns one founder voice memo into a week of multi-platform content — X thread, Mirror longform, Farcaster cast, and a short-form video generated via Veo, HeyGen, or OpusClip — all in your voice. Checks each piece against your 90-day narrative arc so you don't drift off-thesis.
Runs an onchain freshness check first — updates any stale figures (TVL, fee revenue, user counts) inside your approved drafts so nothing posts with last-week's numbers. Then pushes your X and LinkedIn content directly into Buffer or Typefully at the scheduled times from your Notion content calendar. Mirror, Paragraph, and Reddit drafts come back to you for manual paste (per their TOS).
Researches every podcaster, newsletter writer, and crypto journalist on your target list — their recent coverage, beat focus, and what's hooked them lately. Drafts personalized pitches that reference their actual work. Tracks the pipeline end-to-end in Notion.
Identifies integrator and partner prospects from your ICP. Researches each org's recent moves, what they're shipping, and where you'd plug in. Drafts the first DM in your voice. Handles follow-ups autonomously until a reply lands; surfaces reply drafts for your approval.
All five agents stitched together by two digests. Friday 4pm: a full GTM digest covering every agent's output for the week. Wednesday 12pm: a fast pipeline check on media + BD only. Total founder time across the entire week: under 3 hours.
The pack is the operating system. You can take it and apply it solo, or hire me to apply it to your project. Same playbook, two paths.
One pricing structure. Calibrated to your vertical at scoping — same numbers whether you're DeFi, L1/L2, or Neobank.
I've spent the last several years running GTM at the intersection of crypto, AI, and infrastructure. Some of that work has been with Anthropic on partnership and positioning, some with Allium on data-tooling distribution, and some directly with crypto founders trying to get their first 1,000 real users.
The frustrating thing about all of it is that the same problems show up over and over — and the playbooks that solve them mostly live in my head, in scattered docs, and in DMs. This pack is what happens when I sit down and write it all out.
It's the document I would have killed for in my first six months running a crypto launch.
No. Every framework in the pack came from real GTM work I've shipped or watched ship. The agent workflows are tools you'll actually run, not theoretical "use AI for marketing!" content. If you want to read the table of contents before the waitlist opens, reply to the welcome email and I'll send it.
Three specific company profiles, each at the moment GTM matters most:
a · DeFi protocols with live product (post-launch growth). Lending, DEX, perps, structured products, RWAs. You have PMF signals, real users, non-zero TVL — and you're ready to scale instead of survive. The pack focuses you on the scaling-stage problems: TVL concentration, integrator pipelines, governance activation, and lifecycle programs that turn depositors into long-term participants.
b · L1 / L2 infrastructure platforms, pre-TGE. L1s, L2s, appchains, ZK infrastructure, rollups. Testnet live or imminent, mainnet roadmap public, no token issued yet. The strategic problem is building meaningful developer, dApp, and validator participation *before* TGE — so launch lands on top of real demand instead of mercenary capital. The pack covers six audience priorities and the channels each lives in.
c · Neobank protocols, pre-launch. Crypto-native banking products — multi-asset wallets, on/off ramps, lending, yield, cards — built on stablecoin and on-chain rails. Engineering-led teams (5–25 people), dev-first culture, complex multi-rail money flows under the hood. The distinctive problem: your audience splits between crypto-native and fintech-curious users, and most teams pick one and lose the other. The pack is built for founders refusing to choose.
If your project doesn't match one of these three exactly, the frameworks may still apply — but the channel playbooks and ROI framing are calibrated to these specific stages.
Mid-2026. Waitlist members get a 48-hour head start with the launch pricing locked in (50% off the retail price shown at launch). After that, prices go to retail.
A duplicatable Notion workspace. You click the link, it copies into your own Notion, and from then on it's yours to edit. The agent workflows ship as separate prompt + setup docs you can drop into Claude or your tool of choice.
Some pieces will (positioning, agentic workflows). The channel playbooks are crypto-specific — they assume you're trying to reach buyers who live on CT, Mirror, Farcaster, and crypto Discords. If your buyer is on LinkedIn, this isn't the right pack.
14-day no-questions refund. If you copy the workspace, look at it, and decide it doesn't fit your situation, email me and you'll get the money back same day.
Yes. You'll get a clean invoice from Lemon Squeezy at checkout. Most companies treat it as a marketing/strategy line item.
Waitlist members get 50% off retail and 48 hours of head-start access. No spam, ever.